Bragg Jam is Macon’s signature, citywide music festival, hosting 40+ bands on more than a dozen stages around Downtown Macon during the last weekend of July. A community festival and concert crawl, expect to sweat and see it all:stage after stage, jam-packed with incredible talent, and playing loud and proud and well into the night. The official festival takes place over two days and incorporates a free daytime arts festival for kids.
One of Macon’s most beloved events, Bragg Jam is credited with playing a crucial role in revitalizing the local music scene. Its all-volunteer board remains dedicated to Bragg Jam’s mission of “curating community through music and the arts since 1998.” You’ll find up-and-comers as well as headliners gaining speed, local cornerstone artists and names you recognize from today’s music scene. Bragg Jam alumni include Jason Isbell and the 400 Unit, Zac Brown Band, Sam Hunt, Moon Taxi and Margo Price.
The history of Bragg Jam is rooted in Macon’s spirit of resilience. The event began nearly 20 years ago as a way to honor the memory of Macon natives and local musicians Brax and Tate Bragg, brothers who tragically died in a car accident on a cross-country road trip in 1999. What started as a small memorial concert has grown into the heralded citywide music festival it remains today.
Proceeds from Bragg Jam are returned to a variety of community organizations, like the Ocmulgee Heritage Trail, a riverfront trail connecting various significant spots throughout Macon. Over $200,000 of proceeds from the Festival have been donated to date.
Bragg Jam also hosts a free Arts and Kids’ Festival in Cherry Street Plaza, which features art activities, amusements and live music.
About the Surrounding Geography.
The Bragg Jam Festival takes place in Downtown Macon at various venues with indoor music stages. Although portions of the streets are closed to accommodate the Festival’s foot traffic, parking is available at downtown parking decks. Downtown Macon welcomes Bragg Jam concert-goers with restaurant and retail specials, indoor and outdoor restaurant seating, and a block party atmosphere that stretches from official and unofficial venues throughout the Downtown Macon landscape. From Cherry Street Plaza to the heart of Downtown (Cherry, Second, Third Streets and Poplar Streets), as well as the alleyways and avenues radiating off the core festival district, the Downtown area encourages you to come early and stay late.